What are the best for the Organization?

An organization has a committed image and typically this image is dependent on the degree of the support received by the organizational missions, goals, and strategies. Therefore, the role of the public relations practitioner serves as a communicator between organizations and its internal and external publics. Public relations also provide the message and informs the publics about events which the organization requests to present. The function of public relations can be categorized as organizational and societal in nature. Dealing with the media is an important function especially concerning the legitimate entities. To most individuals, the term public relations constitutes relationships with the press and obtaining publicity.

Media relations account for one of the many organizational functions of the public relations processes. The mass media is an amazing feature of corporate America. One of the public relations characteristics is the attempt to influence its publics. Public relations activities assist the public in helping them to understand the organizations and the products they have to offer (McNamara, C. 2007). Similar to the results of advertising and promotions public relations depend on implementing any designs of a public relations plan.

Typically, the plan consists of a description of what message should be displayed, how you plan to display the message, who has responsibility for each entity of the campaign, and by when and what costs are expected to incur for the sake of the budget to fund the such activities or events. The media constitutes use of newspaper, magazines, and television (2007). The organization does not have very much control over the message in the media especially in regards to advertising. The results of opinions to be expressed are generally left in the hands of the reporters and writers.

Let's say the community decides to sponsor a Jazz concert in honor of the displaced victims of the Katrina crisis, the Hotel Industry will play a major part in the success of this event. The task at hand is to establish a competitive advantage in relationship to group and individual rates for the publics. During these times the PR practitioner will want to get the most “bang” for the buck. Hotel accommodations can range from simple to extravagant in scale and many things will need to be taken into consideration. Since the publics have an enlighten anticipation of upcoming events, forecasts should be done to make these events as memorable as possible.

Hotels may offer a promotional package to benefit the publics both of an internal and external nature. These promotional packages are subject to include discount coupons in the food and beverage department and airline discounts or frequent flyer miles for the future. From the organization standpoint incentives play a major role in encouraging sales events. The growing demand to please the society increases at all stages of life.

The employees employed within the organization have a large impact on special events. Employee relations matter a great deal. Companies have to maintain a line of communication to keep employees interested in new ideas. Besides, the government has mandated 1-800 numbers to contact our large corporations and excludes any mom and pops or local bed and breakfast properties. Whenever the community sponsors special events these increase awareness to both internal and external publics. Everyone will reap the great rewards of such actions.

As the world systems are becoming more innovative, high-definition virtual tours, images and interactive maps are sweeping the nations (Anonymous). These advances in technology provide managed content hosting services to those individuals expressing interest in these properties. The hotel industry has formed progressive partnerships in the field of global marketing. The elegance and fine accommodations are portrayed by the individual properties giving discriminating travelers a variety across the internet.

Publicity and Social responsibilities accounts for some of the successful transitions of societal expectations and will depend largely on how the audience will respond to ethical conduct. Conduct can be measured against his own conscience or against some norm of acceptability within the realm of the organization. Roughly translated relationships with others are a determining factor of their ethical procedures (Seital, F. 2004, p. 134).

Occasionally, sometimes more so than necessary, intense emotions are the results of a lack of knowledge and an understanding about the science or societal risks. Therefore, communication is necessary to adherences of publicity and social responsibilities. Communication forms to build boundaries and gaps, resulting in misunderstandings. Areas of public relations opportunities have broadened from marketing publicity to management (p. 518). The concept of social responsibility has turned over a “new leaf” in society. The new policies allowed corporations the capabilities to heighten public awareness. Business has begun joint ventures with various charities (Seital, F. 2004). The truth of the matter is organizations have no choice but to cooperate with its publics.

In short, the text states that public relation professionals partake in organizational functions of public relations such as community relations, media, consumer relations, publicity, industry relations, governmental and political campaigns. Each of these outlets serves a different purpose. Many of the organizational functions involve keeping the publics and the organizational shareholders abreast about the organization. Two of the societal functions of public relations include social responsibility and publicity. The function of societal public relations is to maintain a consistent rapport with the organizations systems.

Public relations functions as a wide range of activities that impacts the organization on a different level. Selected public relations functions can be regarded as organizational or societal functions, and there is a definite connection between them. Whenever a public relations organization decides to ensure that its company communicates their message to the employees, this ensures the support they require. The employees will then communicate there perception to the community. These functions both societal and organizational have a significant amount of over-lap.