Thursday, October 23, 2008

Strategic management

Strategic management is the art, science and craft of formulating, implementing and evaluating cross-functional decisions that will enable an organization to achieve its objectives[1]. It is the process of specifying the organization's mission, vision and objectives, developing policies and plans, often in terms of projects and programs, which are designed to achieve these objectives, and then allocating resources to implement the policies and plans, projects and programs. Strategic management seeks to coordinate and integrate the activities of the various functional areas of a business in order to achieve organizational objectives. A balanced scorecard is often used to evaluate the overall performance of the business and its progress towards objectives.

Strategic management is the highest level of managerial activity. Strategies are typically planned, crafted or guided by the Chief Executive Officer, approved or authorized by the Board of directors, and then implemented under the supervision of the organization's top management team or senior executives. Strategic management provides overall direction to the enterprise and is closely related to the field of Organization Studies. In the field of business administration it is useful to talk about "strategic alignment" between the organization and its environment or "strategic consistency" According to Arieu (2007), "there is strategic consistency when the actions of an organization are consistent with the expectations of management, and these in turn are with the market and the context."

“Strategic management is an ongoing process that evaluates and controls the business and the industries in which the company is involved; assesses its competitors and sets goals and strategies to meet all existing and potential competitors; and then reassesses each strategy annually or quarterly [i.e. regularly] to determine how it has been implemented and whether it has succeeded or needs replacement by a new strategy to meet changed circumstances, new technology, new competitors, a new economic environment., or a new social, financial, or political environment.”

Wednesday, October 8, 2008

Herbet Spencer


Herbert Spencer (April 27, 1820December 8, 1903) was an English philosopher; prominent classical liberal political theorist; and sociological theorist of the Victorian era.

Spencer developed an all-embracing conception of evolution as the progressive development of the physical world, biological organisms, the human mind, and human culture and societies. The lifelong bachelor contributed to a wide range of subjects, including ethics, religion, politics, philosophy, biology, sociology, and psychology.

He is best known for coining the phrase, "survival of the fittest," which he did in Principles of Biology (1864), after reading Charles Darwin's On the Origin of Species.[1] This term strongly suggests natural selection, yet as Spencer extended evolution into realms of sociology and ethics, he made use of Lamarckism rather than natural selection.

Friday, October 3, 2008

Creating a positive communication climate

  1. Describe a situation in which you have a experienced a positive communication climate.
  2. Describe a situation in which you have experienced a negative communication climate.
  3. As a manager, or potential manger, how would you ensure a positive communication climate in the workplace?
  4. How realistic is the 'win-win' approach? Can we always satisfy the needs of both parties in a situation?

Monday, September 15, 2008

Critical theory

In the humanities and social sciences, critical theory is the examination and critique of society and literature, drawing from knowledge across social science and humanities disciplines. The term has two quite different meanings with different origins and histories, one originating in social theory and the other in literary criticism. Though until recently these two meanings had little to do with each other, since the 1970s there has been some overlap between these disciplines. This has led to "critical theory" becoming an umbrella term for an array of theories in English-speaking academia. This article focuses primarily on the differences and similarities between the two senses of the term critical theory.

The first meaning of the term critical theory was that defined by Max Horkheimer of the Frankfurt School of social science in his 1937 essay Traditional and Critical Theory: Critical theory is a social theory oriented toward critiquing and changing society as a whole, in contrast to traditional theory oriented only to understanding or explaining it. Horkheimer wanted to distinguish critical theory as a radical, emancipatory form of Marxian theory, critiquing both the model of science put forward by logical positivism and what he and his colleagues saw as the covert positivism and authoritarianism of orthodox Marxism and communism. Core concepts are: (1) That critical social theory should be directed at the totality of society in its historical specificity (i.e. how it came to be configured at a specific point in time), and (2) That Critical Theory should improve understanding of society by integrating all the major social sciences, including economics, sociology, history, political science, anthropology, and psychology. Although this conception of critical theory originated with the Frankfurt School, it also prevails among other recent social scientists, such as Pierre Bourdieu, Louis Althusser and arguably Michel Foucault and Bryan Reynolds, as well as certain feminist theorists and social scientists.

The Praxis school was a Marxist humanist philosophical movement. It originated in Zagreb and Belgrade in the SFR Yugoslavia, during the 1960s that in many ways closely linked to Frankfurt School and Critical theory. Prominent figures among the school's founders include Gajo Petrović and Milan Kangrga of Zagreb and Mihailo Marković of Belgrade. From 1964 to 1974 they published the Marxist journal Praxis, which was renowned as one of the leading international journals in Marxist theory.

This version of "critical" theory derives from Kant's (18th-Century) and Marx's (19th Century) use of the term "critique", as in Kant's Critique of Pure Reason and Marx's concept that his work Das Kapital (Capital) forms a "critique of political economy". For Kant's transcendental idealism, "critique" means examining and establishing the limits of the validity of a faculty, type, or body of knowledge, especially through accounting for the limitations imposed by the fundamental, irreducible concepts in use in that knowledge system. Early on, Kant's notion associated critique with the disestablishment of false, unprovable, or dogmatic philosophical, social, and political beliefs, because Kant's critique of reason involved the critique of dogmatic theological and metaphysical ideas and was intertwined with the enhancement of ethical autonomy and the Enlightenment critique of superstition and irrational authority. Marx explicitly developed this notion into the critique of ideology and linked it with the practice of social revolution, as in the famous 11th of his "Theses on Feuerbach," "Philosophers have only interpreted the world in certain ways; the point is to change it".[1]

In the 1960s, Jürgen Habermas raised the epistemological discussion to a new level in his Knowledge and Human Interests, by identifying critical knowledge as based on principles that differentiated it either from the natural sciences or the humanities, through its orientation to self-reflection and emancipation.

The term critical theory, in the sociological or philosophical and non-literary sense, now loosely groups all sorts of work, including that of the Frankfurt School, Michel Foucault, Pierre Bourdieu, disability studies and feminist theory, that has in common the critique of domination, an emancipatory interest, and the fusion of social/cultural analysis, explanation, and interpretation with social/cultural critique.


The second meaning of critical theory is that of theory used in literary criticism ("critical theory") and in the analysis and understanding of literature. This is discussed in greater detail under literary theory. This form of critical theory is not necessarily oriented toward radical social change or even toward the analysis of society, but instead specializes on the analysis of texts and text-like phenomena. It originated among literary scholars and in the discipline of literature in the 1960s and 1970s, and has really only come into broad use since the 1980s, especially as theory used in literary studies has increasingly been influenced by European philosophy and social theory and become thereby more "theoretical".

This version of "critical" theory derives from the notion of literary criticism as establishing and enhancing the understanding and evaluation of literature in the search for truth. Some consider literary theory merely an aesthetic concern, as articulated, for example, in Joseph Addison's notion of a critic as one who helps understand and interpret literary works: "A true critic ought to dwell rather upon excellencies than imperfections, to discover the concealed beauties of a writer, and communicate to the world such things as are worth their observation."[2] This notion of criticism ultimately goes back to Aristotle's Poetics as a theory of literature.

This meaning of "critical theory" originated entirely within the humanities. There are works of literary critical theory that show no awareness of the sociological version of critical theory.

Wednesday, August 13, 2008

How could we have a good relationship with a new staff?

In my opinion we should have a good and strong communications skills as well. Perhaps, we also need to know each other as well as we could have a new relation to obtain the working culture.

So if anybody have an idea, please write down a comment.

It is good if we can change our views or perceptions in this factor.

Thanks.

Tuesday, July 29, 2008

Executive Funtions in Organisation

There a lots of functions of executive in each organisation,

Harvard University, Press 1938,

Communication must be precious known ? so what is your opinion about this?

Wednesday, July 23, 2008

Theory of Organisational Communication..

What Do you think about the theory of Organisational Communication?

In my opinion, we back into the basis of Communication theories that a process of delivery message, the sender (encoding) to the receiver(decoding) in two-way communication which pass though the medium/channel, noise and finish the cycle of the proses as well.

Thursday, July 17, 2008


What are the best for the Organization?

An organization has a committed image and typically this image is dependent on the degree of the support received by the organizational missions, goals, and strategies. Therefore, the role of the public relations practitioner serves as a communicator between organizations and its internal and external publics. Public relations also provide the message and informs the publics about events which the organization requests to present. The function of public relations can be categorized as organizational and societal in nature. Dealing with the media is an important function especially concerning the legitimate entities. To most individuals, the term public relations constitutes relationships with the press and obtaining publicity.

Media relations account for one of the many organizational functions of the public relations processes. The mass media is an amazing feature of corporate America. One of the public relations characteristics is the attempt to influence its publics. Public relations activities assist the public in helping them to understand the organizations and the products they have to offer (McNamara, C. 2007). Similar to the results of advertising and promotions public relations depend on implementing any designs of a public relations plan.

Typically, the plan consists of a description of what message should be displayed, how you plan to display the message, who has responsibility for each entity of the campaign, and by when and what costs are expected to incur for the sake of the budget to fund the such activities or events. The media constitutes use of newspaper, magazines, and television (2007). The organization does not have very much control over the message in the media especially in regards to advertising. The results of opinions to be expressed are generally left in the hands of the reporters and writers.

Let's say the community decides to sponsor a Jazz concert in honor of the displaced victims of the Katrina crisis, the Hotel Industry will play a major part in the success of this event. The task at hand is to establish a competitive advantage in relationship to group and individual rates for the publics. During these times the PR practitioner will want to get the most “bang” for the buck. Hotel accommodations can range from simple to extravagant in scale and many things will need to be taken into consideration. Since the publics have an enlighten anticipation of upcoming events, forecasts should be done to make these events as memorable as possible.

Hotels may offer a promotional package to benefit the publics both of an internal and external nature. These promotional packages are subject to include discount coupons in the food and beverage department and airline discounts or frequent flyer miles for the future. From the organization standpoint incentives play a major role in encouraging sales events. The growing demand to please the society increases at all stages of life.

The employees employed within the organization have a large impact on special events. Employee relations matter a great deal. Companies have to maintain a line of communication to keep employees interested in new ideas. Besides, the government has mandated 1-800 numbers to contact our large corporations and excludes any mom and pops or local bed and breakfast properties. Whenever the community sponsors special events these increase awareness to both internal and external publics. Everyone will reap the great rewards of such actions.

As the world systems are becoming more innovative, high-definition virtual tours, images and interactive maps are sweeping the nations (Anonymous). These advances in technology provide managed content hosting services to those individuals expressing interest in these properties. The hotel industry has formed progressive partnerships in the field of global marketing. The elegance and fine accommodations are portrayed by the individual properties giving discriminating travelers a variety across the internet.

Publicity and Social responsibilities accounts for some of the successful transitions of societal expectations and will depend largely on how the audience will respond to ethical conduct. Conduct can be measured against his own conscience or against some norm of acceptability within the realm of the organization. Roughly translated relationships with others are a determining factor of their ethical procedures (Seital, F. 2004, p. 134).

Occasionally, sometimes more so than necessary, intense emotions are the results of a lack of knowledge and an understanding about the science or societal risks. Therefore, communication is necessary to adherences of publicity and social responsibilities. Communication forms to build boundaries and gaps, resulting in misunderstandings. Areas of public relations opportunities have broadened from marketing publicity to management (p. 518). The concept of social responsibility has turned over a “new leaf” in society. The new policies allowed corporations the capabilities to heighten public awareness. Business has begun joint ventures with various charities (Seital, F. 2004). The truth of the matter is organizations have no choice but to cooperate with its publics.

In short, the text states that public relation professionals partake in organizational functions of public relations such as community relations, media, consumer relations, publicity, industry relations, governmental and political campaigns. Each of these outlets serves a different purpose. Many of the organizational functions involve keeping the publics and the organizational shareholders abreast about the organization. Two of the societal functions of public relations include social responsibility and publicity. The function of societal public relations is to maintain a consistent rapport with the organizations systems.

Public relations functions as a wide range of activities that impacts the organization on a different level. Selected public relations functions can be regarded as organizational or societal functions, and there is a definite connection between them. Whenever a public relations organization decides to ensure that its company communicates their message to the employees, this ensures the support they require. The employees will then communicate there perception to the community. These functions both societal and organizational have a significant amount of over-lap.

Tuesday, July 15, 2008

How's important Communication in PR


What is Communication?

Nowadays, communication is very important to us. As we know, communication is a process of transferring information from sender to a receiver with the use of a medium that totally communicated and understood by both the sender and receiver.

Why it is important in PR?
In PR perceptive, it become the importance of the study because without communication we do nothing. We should a good communication skills as a nature of public relations to sustains a good relationships among the publics.

So, Communication and PR is like a cow and its milk.

Theory surrounding me Everyday..


talk about this I'm very glad to say that we cannot run away from theory that is a part of our live, or in the other words, it was a part of human being.

Sunday, July 13, 2008

About me..


My name is Abdul Hafiz Abdullah was born in July 23,.My birthday is around the corner.I didn't do any preparation for the celebration, same like the previous year and before. My hometown was the pearl islands,Penang, Malaysia. I came from an intermediate's family. Thus, my parents is always give me support to be a good people and be somebody one day. On top of that, now I'm Studying in Universiti Teknologi MARA Shah Alam, Selangor, Degree in Public Relations, Faculty of Mass Communication and Media Studies, final Semester. So, what can I say describe about myself, simple person, try to make everyone happy and those who are my friends, they were the best person who can describe about me..PEACE.

Those for the bloggers, nice to meet you all.